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  • Latinos: An Emerging Swing Factor in US Politics, Ryan O'Connell '73, Jim Harbison '73, and Marilyn Go '73

Latinos: An Emerging Swing Factor in US Politics, Ryan O'Connell '73, Jim Harbison '73, and Marilyn Go '73

March 15, 2023 10:59 AM | Anonymous member (Administrator)

Did you know that one in five Americans is Latino? And that one in six eligible voters is Hispanic? Latinos/Latinas, now the second-largest ethnic eligible voters is Hispanic? Latinos/Latinas, now the second-largest ethnic group in the U.S., are becoming a major force in national politics and a dominant factor in several key states.

(For ease of reference, we will refer to Latinos rather than Latinos/Latinas and use “Latino” and “Hispanic” interchangeably).

Hispanic Americans constitute 30% of the eligible voters in California and Texas, where they outnumber eligible white voters, based on the 2020 Census (Pew Research Center, Key facts about U.S. Latinos). Hispanics represent 20% or more of eligible voters in six states, including hotly contested states such as Arizona (24%), Florida (20%), and Nevada (20%), as well as New Mexico (43%), a Blue state. One politician who might benefit from Latinos’ growing political clout is Democrat Ruben Gallego, H’ 2004, who is running for the Senate in Arizona against the incumbent, Sen. Kyrsten Sinema.


Source: U.S. 2020 Census Data, as reported by Pew Research Center

The number of Latinos rose almost 20% from 2010 to 2020, and they accounted for half of the population growth in the U.S. during that period. As Hispanics have moved to regions throughout the country, they have become an important factor in several other “battleground states.” Latinos represented 5% or more of eligible voters in “purplish” states such as Georgia, Pennsylvania and Virginia, based on 2018 data from Pew.

Although that percentage may seem low, bear in mind that elections in those states are often won by tiny margins. The number of Latinos is smaller, but growing, in states such as Michigan, North Carolina and Wisconsin, where the electorate is split roughly 50/50.

Like other Americans, Latinos are not a monolithic voting bloc, of course. Puerto Rican Americans and Mexican Americans generally lean Democratic. Puerto Rican Americans and Mexican Americans generally lean Democratic. Cubans and Venezuelans, many of whom fled oppressive far-left regimes, tend to favor Republican candidates. We will discuss the political views of Latino subgroups in greater detail in another article.

We have referred several times to “eligible voters”. Unfortunately, many Hispanics have not registered to vote, so they don’t participate fully in our democracy. However, numerous organizations, such as Voto Latino and Mi Familia Vota, focus on registering Latino voters and fighting voter suppression, on a national level and in specific states.

For a more comprehensive list of such organizations, please see Voting Activism Opportunities on our website.


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