CLASSACT HR73 BRIDGE TOOLBOX SERIES:

Missed the webinar? Check out the recording above, edited by Rick Brotman '73

Social Media is an essential communication tool for nonprofits looking to raise awareness, build community, and even engage donors. But how to break through the noise to get an accurate and compelling story across? Join ClassACT HR73’s social media manager Katie Marinello, owner of KT World Communications LLC, to learn the basics of creating a digital strategy that bolsters your nonprofit’s mission. If you’ve found yourself confused or intimidated when posting on Instagram, Facebook, LinkedIn, and more, this is the webinar for you!

Katie Marinello is a digital communications consultant with expertise in digital strategy, brand messaging, social media, and email marketing. An early adopter of social media marketing, she started KT World Communications LLC in 2018. Now served by a team of digital experts, KT World Communications has advised nonprofits, small businesses, and artists on how to harness the power of digital media to tell their brand stories. Katie has advised ClassACTHR73 on social media strategy since 2020 and is also Adjunct Professor of Digital and Social Media at Carroll Community College in Westminster, MD.

Prior to launching her business, Katie was a teacher in New York City, online product manager for the Brooklyn Cyclones, and worked for various pharmaceutical, finance, and crisis PR agencies. When not consulting, she fosters rescue cats and can be found supporting the performing arts, women’s and voter’s rights, and prison reform. @ktworldcomm https://ktworldcommunications.com/.

Below are Katie Marinello's slides from the webinar, covering how to promote your non profit on social media.

• If you would like for Katie to perform a digital audit of your website and social media channels, click the link!